ArmorPoxy is the country's leading manufacturer and distributor of ultra high-quality commercial epoxy flooring, epoxy floor kits, and interlocking floor tiles. We offer customers a wide-range of products an services in-store and online, with about 30% of sales from online business.  Our company is currently in an expansion phase; we recently established a distribution partnership with Lowe's, moved into a new 13,000 square foot facility, and are looking to increase local customer base and in-store retail business. To expand our local, in-person business over the next year, ArmorPoxy needs to define and better understand the local market and how to reach our target audience, the contractors, floor installers, and other industry alike professionals who may add our products into their service offering. We want you as consultants to make recommendations for new marketing, service, and onboarding, and strategies, including at least two actionable strategies that the ArmorPoxy team can use to develop and grow this part of the business.