Project Title: Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends

Next Gen HQ

Details
Project Title Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Next Gen HQ's mission is to help the next generation succeed at business and life. We believe the key to success is leveraging the Entrepreneurial Mindset - the ability to Think Like An Entrepreneur - in all work and life tasks or challenges. Through our Momentum Membership's new digital platform, we are providing informative, engaging, and expert- and mentor-driven content for self-serve learning or upskilling, and professional network expansion. We have created hundreds of ad-hoc 1-4 minute video clips that feature our outstanding network of experienced mentors teaching about the Entrepreneurial Mindset, as well as publishing themed 'Challenges,' ranging from 3 to 30 days, to accelerate members' learning journies. We also provide other Resources including Opportunities, such as job postings, pitch competitions, and Perks (think discounts and freebies!), as well as access to a like-minded and diverse community to help this next generation thrive - all via the Momentum Membership! Our Product Team is looking for help in determining the value proposition, market opportunity, and competitive advantage / differentiation of new features and offerings for our Momentum Membership. This will help us identify how the next generation wants to leverage the Momentum Membership, particularly our digital platform, so that we have insight into the types of Product features we can implement to help drive the user journey. This project would be a success if we have specific features or recommended direction for the Next Gen HQ Product team to use to expand our community-based features, which are based on the competitive landscape, market trends, and user preferences.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Project Kick Off (11:00 AM - 12:15 PM ET)

Jan 02 2022

Top Student Teams Invited to Present to NextGen Leadership (Live: 3:00 PM - 5:00 PM ET)

Mar 03 2022 Submission Required

Complete End of Project SELF Evaluation

Apr 03 2022 Evaluation

Complete End of Project PEER Evaluation

Apr 03 2022 Evaluation

Upload Milestone #1 Deliverable

Dec 02 2022 Submission Required

Submit At Least Three Questions for Q&A Webinar

Dec 02 2022 Evaluation

How\'s it going?

Evaluation

Mid Point Check-in Webinar (11:00 AM - 12:15 PM ET)

Project Kickoff Evlauations

Evaluation

Link to UPLOAD Written Executive Summary

Submission Required

Link to UPLOAD 3 Minute Video Pitch Presentation

Submission Required

Student Participation Finalized

Teams

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No Teams Available