Our organization is seeking opportunities to grow our product offerings which are in line with our customized hospitality approach. We want these product offerings to not only drive revenue but present one-time opportunities to get in front of our ideal client for the ability to fill our client prospect pipeline. Ultimately, we want to convert as many of these clients to monthly subscriptions as possible. There will need to be an understanding of our company's core values, mission and vision. There will need to be an understanding of our current cash position and the needs of our company from a cash flow perspective. We will need some addressable market analysis using our ideal client model. We will need an idea of the competition in the market for the proposal the students develop. I would like to see ideal partners for launching the new product as we are largely a word of mouth marketing strategy right now. This project would be a success if we had the following deliverables at the end of the session: 1. Feasible product offering with supporting data as to why the market will embrace it. 2. Ideas and cost structure of how to market the new product. 3. Financial projections of the impact of the new product offering in the first 3, 6, 12 months (both for the product and assumptions on conversion rate).