Market Strategy for New Product 100 For All’s flagship fundraising product “100 Luxury Water” provides venues with a unique way to show customers that they are dedicated to giving back while providing a high end choice of water. While having small success being placed at NYC nightlife venues and New York Fashion Week events, we aim to strategize and implement an efficient plan to grow our brand and clean water impact. With each of our bottles providing 25 years of clean water we seek to work with young minds in creating a plan find new ways to reach distributors and clients for reaching these impact goals.