Project Title: Improving customer understanding, engagement, sales conversions and loyalty
VKTRY Gear
| Details | |
|---|---|
| Project Title | Improving customer understanding, engagement, sales conversions and loyalty |
| Project Topics | |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
GOOD NEWS - Our company has a very innovative product, nothing else like it on the market.
BAD NEWS - Nothing else like it, so consumer education is required to overcome skepticism
We have been marketing the product for about 5 years now and have made some progress, but we are still challenged to find the right messaging and media platforms for specific target audiences to optimize marketing efficiency.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
Jan 25 2022 | Event |
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Deliverable(s) #4 Due |
Feb 05 2022 | Submission Required |
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Final Presentations Webinar |
Feb 05 2022 | |
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Deliverable(s) #3 Due |
Nov 04 2022 | Submission Required |
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Project Self Evaluation Due |
Dec 05 2022 | Evaluation |
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Project Peer Evaluation Due |
Dec 05 2022 | Evaluation |
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Deliverable(s) #1 Due |
Submission Required | |
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Deliverable(s) #2 Due |
Submission Required | |
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Temperature Check Survey Due |
Evaluation | |
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Kick Off Webinar |
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Reminder of Confidentiality |
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Kick Off Evaluation Due |
Program Managers
| Name | Organization |
|---|---|
| Geoff Chellis | Montclair State University |
| Nicole Koppel | Montclair State University |
| Manveer Mann | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |