Project Title: True Religion Growth & Marketing Strategy Project

True Religion

Details
Project Title True Religion Growth & Marketing Strategy Project
Project Topics Customer Service & Account Management Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The denim market today is more saturated than ever, with many legacy brands winning over consumers with nostalgia and brand loyalty. Eye-catching new labels with innovative products and advertising are grabbing up market share. With recent changes to the company’s organization, and revision of the brand’s logo and pricing structure, True Religion is looking to stimulate growth in their eCommerce business. It’s an exciting time in the brand’s evolution, and True Religion is counting on you to propose one strategy and course of action that will have a monumental impact on the business!  You’ll gain hands-on experience with a brand in the midst of a turnaround and aiming to double their eCommerce business in three years and triple the business in five years.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

REMINDER OF CONFIDENTIALITY

Jan 02 2021

Kickoff Webinar 11:15 AM - 12:15 PM ET

Feb 02 2021

Program Kickoff

Feb 02 2021 Event

KICKOFF EVALUATION DUE

May 02 2021

TOP FOUR TEAMS! Present Directly to True Religion Executive Team @ 3:00 PM - 4:00 PM ET

May 03 2021

SUBMIT QUESTIONS FOR Q&A

Nov 02 2021

Complete End of Project PEER Evaluation

Dec 03 2021

Complete End of Project SELF Evaluation

Dec 03 2021

UPLOAD LINK TO 3-MINUTE RECORDED FINAL PRESENTATION

Submission Required

Florida Tech to Submit TOP 10 TEAM Submissions to True Religion

UPLOAD LINK TO 5-PAGE EXECUTIVE MEMO

Submission Required

TEMPERATURE CHECK SURVEY DUE

Mid-Point Check-In Q&A Webinar @ 11:15 AM ET - 12:15 PM ET

Teams

Team Name  Project Name  Team Members 
No Teams Available