Project Title: True Religion Growth & Marketing Strategy Project
True Religion
| Details | |
|---|---|
| Project Title | True Religion Growth & Marketing Strategy Project |
| Project Topics | Customer Service & Account Management Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | The denim market today is more saturated than ever, with many legacy brands winning over consumers with nostalgia and brand loyalty. Eye-catching new labels with innovative products and advertising are grabbing up market share. With recent changes to the company’s organization, and revision of the brand’s logo and pricing structure, True Religion is looking to stimulate growth in their eCommerce business. It’s an exciting time in the brand’s evolution, and True Religion is counting on you to propose one strategy and course of action that will have a monumental impact on the business! You’ll gain hands-on experience with a brand in the midst of a turnaround and aiming to double their eCommerce business in three years and triple the business in five years.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
REMINDER OF CONFIDENTIALITY |
Jan 02 2021 | |
|
Kickoff Webinar 11:15 AM - 12:15 PM ET |
Feb 02 2021 | |
|
Program Kickoff |
Feb 02 2021 | Event |
|
KICKOFF EVALUATION DUE |
May 02 2021 | |
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TOP FOUR TEAMS! Present Directly to True Religion Executive Team @ 3:00 PM - 4:00 PM ET |
May 03 2021 | |
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SUBMIT QUESTIONS FOR Q&A |
Nov 02 2021 | |
|
Complete End of Project PEER Evaluation |
Dec 03 2021 | |
|
Complete End of Project SELF Evaluation |
Dec 03 2021 | |
|
UPLOAD LINK TO 3-MINUTE RECORDED FINAL PRESENTATION |
Submission Required | |
|
Florida Tech to Submit TOP 10 TEAM Submissions to True Religion |
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UPLOAD LINK TO 5-PAGE EXECUTIVE MEMO |
Submission Required | |
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TEMPERATURE CHECK SURVEY DUE |
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Mid-Point Check-In Q&A Webinar @ 11:15 AM ET - 12:15 PM ET |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
