Challenge: Lack of cohesive branding and marketing strategy means local stakeholders may not be aware of the work we do Opportunity: Building templates and implementing strategies to create a cohesive branding and marketing presence Reviewing and evaluating social media strategies, including content, channels Local stakeholders, including government officials, journalists, activists, and community members, associate our name and branding with our work. We aim to be the first resource that comes to mind when someone is in need of services that we provide. Parents for Peace & Justice recognize that brand awareness increases opportunities for us to provide services to the communities and individuals we serve.We need your help increasing brand alignment, cohesiveness, and awareness. The Parents for Peace & Justice Board has tools in place to easily comply with brand standards. Activities we suggest for this project include but are not limited to evaluating assets including letterhead, logo, slogan, and website copy for unison in messaging and design; developing prototypes and recommendations for strategies and content.