Research digital technologies used by the company and industry leaders to make recommendations for digital transformation to solve operational challenges.

In this Capstone project, students would engage in exploring a global dataset from a study on Generation Z. From this dataset, students would identify, analyze, and develop reporting materials to help share the insights from the study. The intention of this project would be to help select methods of distribution and develop a variety of content-based reporting materials so that the insights be shared with organizations and leaders to better understand, engage, and empower today’s Generation Z youth and young adults. The purpose of the Global Gen Z study and this project is to create greater awareness and understanding about generations to advocate for and foster more intergenerational collaboration. 

This project would be a success for our organization if materials were created and delivered to entities that have the ability to shape environments for Gen Z youth and young adults. This might include creating industry-specific reporting materials so that the content is relevant and digestible to the many different spaces Gen Z inhabits such as education, community organizations, and the workplace. Success would come in the form of organizational leaders having greater awareness of Generation Z and utilizing the reporting materials to influence their practices of engaging and empowering Generation Z. The first measurable result we hope to accomplish is the creation of a data leverage plan. From there, measurable results could include the quantity and quality of reporting materials produced and the number of entities engaged with the materials.