Some activities that will help us to achieve our desired results would be conducting a target audience analysis, and defining our customer and their needs through a Marketing Mix Assessment. We would also like to run a Competitive Analysis to help us improve our Social Media Strategy. An investigation into our current packaging and shipping processes to find areas of improvement and cost-cutting measures followed by new ideas would be very helpful as well. 

This project would be successful for our organization if it resulted in a higher volume of sales and customers. We would be hoping for at least a 50% increase in sales. An increase of at least 200 new followers on Social Media, would demonstrate to us the success of a new Social Media Strategy.  Identifying areas of waste and cutting our current costs associated with those areas, would also be considered a success.