ProgramsSTR 560: Strategic Communication Capstone (Spring 2023)ProjectsHelp Us Build a Comprehensive Marketing & Communications Strategy

Project Title: Help Us Build a Comprehensive Marketing & Communications Strategy

GLANCE LED

Details
Project Title Help Us Build a Comprehensive Marketing & Communications Strategy
Project Topics Marketing Research & Development
Skills & Expertise Communications Social Media Marketing Social Media Strategy
Project Synopsis: Challenge/Opportunity
As a high-growth startup, Glance LED is looking for help expanding our overall reach and strategic marketing approach to help us increase brand awareness and generate new sales. We believe a more methodical approach to marketing and PR will help us cement ourselves as a leading product in our space and ultimately help us generate even more traction more quickly.
Project Synopsis: Activities/Actions Required
  • Review current voice and target audience
  • Identify strategic marketing platforms 
  • Propose content strategy for different platforms
  • Identify potential influencers to shift marketing focus
  • Develop strategic communications in preparation for fundraising
Project Synopsis: Expected Results
  1. Detailed plans for each social media platform
  2. Suggested Influencers 
  3. Establish metrics that matter for each platform and influencer relationship 
  4. Develop fundraising strategy

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Mar 13 2023 Event

Kick-off Meeting Notes

 Mar 19 2023 Submission Required

Mid-point Check-in

 Apr 09 2023 Submission Required

Strategic Recommendations Deck

 Apr 28 2023 Submission Required

Program Managers

Name Organization
Rowena Winkler Butler University
Andy Gronik