The FamilySearch YouTube channel serves as a vital platform for disseminating information and resources to its audience. However, with the constant evolution of digital media consumption patterns, there is a need to reassess the channel's content organization and strategy to effectively engage a broader and younger demographic. This project aims to conduct a comprehensive audit of the FamilySearch YouTube channel and propose actionable findings based on recent research carried out by students. The goal is to reorganize the channel's content in a manner that aligns with the non-profit's purpose while effectively reaching and engaging with a wider audience.

·      Audit of FamilySearch YouTube Channel: Review of existing content including videos, playlists, and engagement metrics.

·      Analysis of audience demographics and viewer engagement patterns.

·      Evaluation of content relevance, quality, and effectiveness in meeting the organization's goals.

·      Recent Research on Engaging a Broader and Younger Audience: Study findings from recent research conducted by students on digital media consumption habits of younger demographics.

·      Analysis of successful strategies employed by other industry friends or similar organizations to reach and engage younger audiences.

 

For FamilySearch, the success of the social media campaign targeting Gen Z hinges on measurable outcomes:

By focusing on these key metrics, we can effectively evaluate the impact and success of the campaign in engaging the Gen Z demographic and driving participation on the FamilySearch platform.