Project Title: NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement

NJ Hospitality Alliance

Details
Project Title NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement
Project Topics Growth Strategy Marketing Research & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
This Industry Capstone Program project is with the New Jersey Hospitality Alliance (NJHA) and the corporate partners are Leigh Wilson and Preston Junger. The faculty advisor is Professor Brian Mueller.

The NJHA aims to bridge meaningful connections, innovative services, and the vibrant pulse of the state's hospitality industry. NJHA strives to encourage, nurture, and inspire the highest levels of professionalism and accountability amongst members, collectively representing the diverse tapestry of New Jersey's hospitality landscape.

*Note: This organization was formerly known as the Hoboken Hospitality Alliance (HOHA).*
Project Synopsis: Activities/Actions Required
NJHA would like to provide graduate students working on this project with a real-world understanding of the local challenges faced by restaurant operators and businesses supporting the hospitality industry.

Project aspects that the NJHA would like the team to assist with this semester include networking, workshops and seminars, project adjustments, and a feedback mechanism:

Networking: NJHA will make connections with the local community and within their organizations. 

Workshops and Seminars: Organizing educational sessions to discuss industry challenges and best practices.

There are four NJHA Spotlight events scheduled for the Fall 2024 semester at Stevens: 09/19, 10/24, 11/14 & 12/05. The students would assist with event promotion, preparing questions for the professionals, attending the events, etc. 

Mentorship: Pairing students with experienced professionals in the hospitality industry.

Feedback Mechanism: Establishing a system to gather feedback from students and participating businesses to continuously improve the program. Students may also assist with website updates and recommendations. 
Project Synopsis: Expected Results
Skill Development: Measurable improvement in students’ understanding of industry challenges and practical skills.

Community Impact: Positive feedback from local restaurant operators and businesses regarding the support provided by students.

Networking Growth: Increased connections and strengthened relationships within the local hospitality community.

Program Expansion: Potential for program expansion based on successful outcomes and feedback from all stakeholders.

Project Timeline

Touchpoints & Assignments Date Type

2024-25 Academic Calendar

Sep 03 2024 Event

Industry Capstone Program Webpage & Contact Information

Sep 03 2024 Other

First Day of Classes & Last Day of Classes

Sep 03 2024 Event

Stevens Brand Guidelines

Sep 03 2024, 12:00 PM Other

Student Temperature Check #1: Midterm Feedback

Nov 14 2024, 23:59 PM EST (UTC-05:00) Evaluation

Midterm Presentation Submission

Nov 14 2024, 23:59 PM EST (UTC-05:00) Action Item

Final Presentation Submission

Dec 20 2024, 17:00 PM EST (UTC-05:00) Other

Student Temperature Check #2: Final Feedback

Dec 20 2024, 17:00 PM EST (UTC-05:00) Evaluation