Project Title: NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement
NJ Hospitality Alliance
| Details | |
|---|---|
| Project Title | NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement |
| Project Topics | Growth Strategy Marketing Research & Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | This Industry Capstone Program project is with the New Jersey Hospitality Alliance (NJHA) and the corporate partners are Leigh Wilson and Preston Junger. The faculty advisor is Professor Brian Mueller.
The NJHA aims to bridge meaningful connections, innovative services, and the vibrant pulse of the state's hospitality industry. NJHA strives to encourage, nurture, and inspire the highest levels of professionalism and accountability amongst members, collectively representing the diverse tapestry of New Jersey's hospitality landscape. *Note: This organization was formerly known as the Hoboken Hospitality Alliance (HOHA).* |
| Project Synopsis: Activities/Actions Required | NJHA would like to provide graduate students working on this project with a real-world understanding of the local challenges faced by restaurant operators and businesses supporting the hospitality industry. Project aspects that the NJHA would like the team to assist with this semester include networking, workshops and seminars, project adjustments, and a feedback mechanism: Networking: NJHA will make connections with the local community and within their organizations.
Workshops and Seminars: Organizing educational sessions to discuss industry challenges and best practices. There are four NJHA Spotlight events scheduled for the Fall 2024 semester at Stevens: 09/19, 10/24, 11/14 & 12/05. The students would assist with event promotion, preparing questions for the professionals, attending the events, etc.
Mentorship: Pairing students with experienced professionals in the hospitality industry.
Feedback Mechanism: Establishing a system to gather feedback from students and participating businesses to continuously improve the program. Students may also assist with website updates and recommendations.
|
| Project Synopsis: Expected Results |
Skill Development: Measurable improvement in students’ understanding of industry challenges and practical skills.
Community Impact: Positive feedback from local restaurant operators and businesses regarding the support provided by students.
Networking Growth: Increased connections and strengthened relationships within the local hospitality community.
Program Expansion: Potential for program expansion based on successful outcomes and feedback from all stakeholders.
|
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
2024-25 Academic Calendar |
Sep 03 2024 | Event |
|
Industry Capstone Program Webpage & Contact Information |
Sep 03 2024 | Other |
|
First Day of Classes & Last Day of Classes |
Sep 03 2024 | Event |
|
Stevens Brand Guidelines |
Sep 03 2024, 12:00 PM | Other |
|
Student Temperature Check #1: Midterm Feedback |
Nov 14 2024, 23:59 PM EST (UTC-05:00) | Evaluation |
|
Midterm Presentation Submission |
Nov 14 2024, 23:59 PM EST (UTC-05:00) | Action Item |
|
Final Presentation Submission |
Dec 20 2024, 17:00 PM EST (UTC-05:00) | Other |
|
Student Temperature Check #2: Final Feedback |
Dec 20 2024, 17:00 PM EST (UTC-05:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Kate Marsden | Stevens Institute of Technology, School of Business Industry Capstone Program |