ProgramsMBA Capstone (Fall 2024)ProjectsTransform B2B Digital Lead & Revenue Generating Experience for Baxt...

Project Title: Transform B2B Digital Lead & Revenue Generating Experience for Baxters North America

Baxters North America

Details
Project Title Transform B2B Digital Lead & Revenue Generating Experience for Baxters North America
Project Topics Growth Strategy Marketing Operations
Skills & Expertise Market Research
Project Synopsis: Challenge/Opportunity
Baxters North America aims to improve its customer-facing digital experience to significantly increase high-quality digital lead generation and revenue. The challenge is to modernize the existing digital platforms, enhance SEO, and create engaging content that resonates with potential clients. The opportunity lies in leveraging digital strategies to drive more traffic to the Baxters North America website, increase engagement, and convert leads into revenue-generating projects. This project will focus on optimizing the digital presence of Baxters North America and developing strategic marketing campaigns to attract and engage B2B customers.
Project Synopsis: Activities/Actions Required
  1. Conduct a comprehensive audit of the current Baxters North America website and LinkedIn page.
  2. Identify key areas for improvement in website design, layout, and content.
  3. Develop an SEO strategy to optimize keywords and improve search engine rankings.
  4. Create an engaging e-book or "How-to Guide" that provides value to potential customers.
  5. Improve Baxters North America's LinkedIn page to attract talent and potential customers.
  6. Develop targeted marketing campaigns for trade shows and other B2B channels.
  7. Explore additional social media platforms to enhance B2B customer attraction.
  8. Propose an online customer-friendly Project Brief form for lead capture and workflow automation.
Project Synopsis: Expected Results
  • Increase in website traffic and engagement metrics.
  • Improvement in search engine rankings for targeted keywords.
  • Growth in the number of high-quality leads generated through the website.
  • Positive feedback from potential customers and stakeholders.
  • Increase in the number of conversions from leads to revenue-generating projects.
  • Achievement of a 20% increase in revenue by the next year.
  • Successful implementation of an automated project workflow system.

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 May 15 2024 Event

Program Managers

Name Organization
Marleen McCormick Pritchard Butler University

Teams

Team Name  Project Name  Team Members 
No Teams Available