ProgramsGraduate Business Analytics Consulting Program (Spring 2025)ProjectsDining for Impact: Designing Rethink's Event Ecosystem

Project Title: Dining for Impact: Designing Rethink's Event Ecosystem

Rethink Food NYC, Inc

Details
Project Title Dining for Impact: Designing Rethink's Event Ecosystem
Project Topics Growth Strategy Market Research Marketing Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Rethink Food is a New York City nonprofit dedicated to building a sustainable and equitable food system. Since 2017, we've transformed excess food into nearly 30 million meals. In early 2024, we expanded to a Greenwich Village facility that doubles our meal-making capacity and includes a versatile dining room for engagement and fundraising.

Our events strategy has already included diverse programming such as private dinners, movie screenings, luncheons, volunteer events, and happy hours. These events aim to introduce and engage potential supporters in our mission. Looking ahead to 2025, we seek to develop a more strategic approach, including refining our events portfolio and creating a targeted pricing strategy.
Project Synopsis: Activities/Actions Required
Some proposed activities: 
  • Site visit and interview with key stakeholders. Conduct brief interviews with stakeholders involved in lifecycle of an event at Rethink from the engagement team, culinary, team, leadership, and attendees.  (Needs to be discussed)
  • Thorough review of all events. We've had numerous events, this is where the data deep dive would take place. Review the financial performance, # of attendees. This will involve interfacing with tools like Quickbooks, Salesforce, Classy, and Instagram, and may involve creating new datasets. 
  • Landscape Analysis. Conduct market research on pricing and overall event strategy for similar spaces across New York and other large cities. 
  • Analysis. Conduct a thorough analysis with the data above.
  • Recommendations. Provide clear recommendations on how the team can best ensure high-quality, high-ROI events. 
Project Synopsis: Expected Results
A few measurable results we're looking for include:
  • Clear, actionable recommendations
  • Tools the engagement team can implement (e.g., a pricing calculator) 
  • A better understanding of what realistic KPIs and goals for fundraising through this avenue might be

Project Timeline

Touchpoints & Assignments Date Type

Student Pre-Kick-off Self-Assessment Form

 May 15 2024 Evaluation

Program Kickoff

 May 15 2024 Event

Deep-dive on the Organization

 May 29 2024 Project Milestone

Student Temperature Check

 May 29 2024 Evaluation

Define Needs & Select KPI’s

 Jun 12 2024 Project Milestone

Design prototype dashboard and data-stream

 Jun 19 2024 Project Milestone

Student Temperature Check

 Jun 26 2024 Evaluation

Create KPI Dashboard Template & Map of Dataflow Logistics

 Jul 11 2024 Project Milestone

Student Post-Engagement Self-Assessment Form

 Jul 12 2024 Evaluation

Student Post-Engagement Peer Assessment Form

 Jul 12 2024 Evaluation

Project Complete

 Jul 15 2024 Event

Program Managers

Name Organization

Teams

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