This is an exciting "Capstone" course required course for all business majors and will include students with academic focus in marketing, management, data analytics, and entrepreneurship. 

After successful completion of this project, students will be able to:
• Demonstrate their knowledge of key elements necessary for leadership in an organization,
• Recognize how various aspects in the external environment must be factored into the business decision-making process,
• Understand fundamental principles, generalizations, or theories about marketing, management, and entrepreneurship in business and society,
•  Analyze the business environment for an established business or new venture and write a marketing plan,

• Highlight specific skills, competencies, and points of view needed by professionals in the field most closely related to this course,
• Develop and deliver a real strategic plan for a real-world client!

Student project designed to help connect academic curriculum to real-world challenges.

Our goal is to identify an organization excited to collaborate. We're prepared to conduct this project fully virtually, but would welcome an opportunity to network in person if possible!

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